When it comes to the nationalization of ketchup, it is pretty much branded as “American”. While, tomato ketchup has a whole different origination, it is recognized as American due to the fact that it was popularized by the founder of Heinz Ketchup, Henry John Heinz, in the year 1876. Since, tomato ketchup has an extensive and rather global origination—it has relatively helped with the growth of the economy in several countries across the globe.
By default, the United States is declared as the largest exporter for ketchup and tomato sauces. It has been estimated that the condiment was able to procure a worth of $379 million, and it attributed to 21% contribution of trade in the corresponding product category. 1.9% or $7.3million worth of ketchup was exported to Europe, while 60% or $228 million of ketchup was exported to Canada.
Heinz is regarded as the largest producer of tomato ketchup across international markets, and it has acquired an overall market share of 80% in Europe and 60% in the US. However, in comparison, Europe is likely to export an abundant percentage of ketchup across the global market. The tomato ketchup market is always on a run; therefore, it is exploring other avenues for supplementing the growth of the business.
Other exporters have taken notes from the exporters based in US and Europe, and they are continuously refining their module for garnering maximum profit and revenue by exporting ketchup across the globe. Since, the demand of tomato ketchup is always high, there is always a sufficient number of supplier meeting the ends of the demand.